Digital Marketing Skills Bootcamp

• Access a comprehensive curriculum designed by industry experts.
• This bootcamp covers everything from social media mastery to data-driven decision-making.
• Gain hands-on experience with the latest digital marketing tools and techniques.
• Acquire industry-relevant skills employers are looking for, including SEO, social media marketing, PPC advertising, and content creation.
• This bookcamp ensures you're not just job-ready, but industry-ready.
• Receive expert guidance from seasoned professionals who are industry leaders, dedicated to nurturing the next generation of digital marketers.

• Access to industry-recognised courses such as Google and Hootsuite.
• Google and Hootsuite Rapid skill acquisition in employer-led curriculum.
• Practical application – we emphasise hands-on experience.
• Understanding search engine optimisation for business.
• Networking opportunities.
• Career advancement.
• Flexible learning formats.
• Mentorship and guidance.
• Industry-relevant curriculum.

LEARNERS NEED A LAPTOP OR COMPUTER TO ACCESS THIS COURSE.

• You must currently live in the Greater London Area (GLA). If you live in GLA you must evidence you have permission to remain here for the next 365 days.
• You must be over the age of 19 or older (on 31 August 2024) and be able to fully commit to this course.
• You must have the relevant ID to register for this course (passport, visa/permit, birth certificate or driving licence and proof of address within the last 3 months).
• You must not have previously undertaken a Digital Marketing based Skills Bootcamp, and, must not have previously done any other Bootcamp since 1st April 2024.
• You must be unemployed. If you are employed an employer contribution towards cost is required.

• Rolling bi-weekly start, so learner may not start on module 1, but start on say module 2 and then progress through the modules e.g. 2,3,4
• Some modules have part 1 and part 2 and some more complex modules such as Module 4: web de-sign using AI will run for 2 weeks allowing learners of all abilities to get the most out of the course.
• Delivery is Monday to Friday: 9.30am to 12pm- tutor-led on Teams, 1pm to 4.30pm- learner-led study and research, 4.30pm – 5.30pm- tutor-led session review and recap.

• Self-employed participants will gain the skills they need to explore and seize new opportunities to grow their business.
• Employed participants (with employer support) can expect either a new role or expand-ed responsibilities in their current role where their newly acquired skills will be put to use.
• Employed participants (without employer support) are guaranteed an interview with an employer that is looking to recruit for a role where their new skills are required.
• Unemployed participants are also guaranteed an interview with a potential employer where their newly developed skills will be used.

Curriculum Modules

• Module 1: digital marketing strategies and strategies for search engine rankings
• Module 2: Google Analytics and building your brand's presence
• Module 3: content marketing strategies: email and video marketing
• Module 4: website creation using AI

Enhanced Personal and Workplace Skill Modules

• Communication mastery: effective verbal and written expression
• Time management: productivity in a fast-paced world
• Customer service basics: building positive relationships
• Office tools proficiency: navigating common software
• CV mastery: crafting your professional story
• Career readiness: getting ready for you professional career